The simple genius of the homepage takeover

Introduction:

 In a world where digitisation is the key, even the most traditional sectors are adapting to leverage the benefits of technology.Auctioning, a practice as old as civilisation, has found its technological match with Auction Marketer's state-of-the-art software. This case study takes a deep dive into how the UK’s leading classic car, motorbike, and automobilia auctioneer transformed their operations with the help of Auction Marketer.

Client Background:

 Iconic Auctioneers, known for their expansive auctioneering of classic vehicles, had been leveraging Microsoft Business Central to streamline their back-office operations for several years. While this was a step in the right direction, their web presence was primarily manual. This not only affected their efficiency but also led them to rely heavily on expensive third-party platforms for live sales.

 The Challenge:

 The need to modernise their online presence was palpable.Iconic Auctioneers desired a solution that could seamlessly integrate with their existing systems, automate various auction processes, and offer a live auction experience directly from their homepage to enthusiasts worldwide.

The Solution:

Auction Marketer’s Fully-Featured Web Platform BidStream^TM

Auction Marketer stepped in with their unique solution tailored for the auction industry. Some key features included:

• Real-time Web Connectors to Microsoft Business Central: Seamless integration with Iconic Auctioneer's back-end systems ensured smooth operations.
• Automated Processes: From number plate lookups via DVLA to direct feeds from third-party platforms like Classic Car, eBay, and Glenmarch – automation was at the forefront.
• Value My Classic Feature: Direct integration with MS Business Central allowed users to gauge the value of their classic vehicles with ease.

A Leap Ahead with BidStream^TM: The Live Auction Revolution

The pièce de résistance of the platform was the introduction of Iconic Live, powered by BidStreamTM. It completely transformed the auction experience:

• Live Streaming: Every live auction was broadcasted directly on the homepage, ensuring maximum visibility and engagement.
• User-Friendly Interface: From simple signposts guiding users to engage in bidding to real-time live bidding with just a click – user experience was top-notch.
• Admin Dashboard: A comprehensive dashboard displayed every bid, providing real-time insights into the auction's progress and current sale value.

Additionally, BidStreamTM eliminated internet bidding surcharges for live bidders. The impact? A staggering increase in registered live bidders, more online engagement, and better price realization than traditional auction aggregator platforms.

Outcome:

Post integration of Auction Marketer's platform, Iconic Auctioneers witnessed a monumental shift in their operations. Not only did they streamline their processes and improve efficiency, but they also established themselves as pioneers in the digital auction space.

Now, with a fully integrated system, Iconic Auctioneers is scaling its business, ready to host live events globally, and doing so with unmatched confidence.

Conclusion:

Auction Marketer's software solution stands testament to the power of technology and its potential to revolutionize industries. Through innovation and expertise, they have set a new standard in the world of auctions, propelling businesses like Iconic Auctioneers into the future.

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