The digital marketing team at Auction Marketer provide branding, design and marketing services to Auctioneers globally to help them maximise reach and develop niche verticals.
These are broken down into three core service offerings;
SEO, local search, consignment lead generation, PPC, analytical reporting and consultancy
- Packages are available to help your Auction House rank highly for 10 or 20 key terms.
- The team will work with you to identify the best keywords/phrases to target.
- They will then feed these into reporting tools and track your performance against up to 3 competitors.
- Landing page campaigns are created and managed to maximise SEO effectiveness.
- Lead generation campaigns are created to help with local vendor acquisition and general awareness in the local area.
- Regular reporting and consultancy is provided on a monthly basis.
Managed Email Marketing Campaigns
- The team looks after the calendar, design, build and scheduling of all of your Auction Alert mailings.
- Focussing on high delivery, opens and clickthrough rates they will provide you with deep level data showing the pin point effectiveness of your campaigns down to individual user levels.
- They will also work with you to create strategy for consignment mailings, day of sale mailings and timed auction alerting.
- Overall reporting per mailing will provide details on monetisation through the levels of commission bidding directly attributed per campaign.
Creating relevant content and developing 'niche' verticals
- The team consult with your team to identify opportunities for relevant content, and niche marketing opportunities.
- Over the past ten years we have helped provincial auctioneers become world leaders in specific product verticals to great effect. We can develop tools to automate a number of processes and empower your team to get involved.
- We can create and curate blogs, news-feeds, social media channels and develop department expansions, landing pages for verticals, full campaign sites and deliver on important tactics such as online PR, emarketing banners and display advertising assets.