01 Mar

Posted by Roger Martin

Auction Marketer have ten years experience of web development for Auctioneers. We specialise in creating impressive web solutions for auctioneers that integrate with the popular back office systems including Bidmaster, Pacts and MS Dynamics NAV.

Our web CMS for Auctioneers is optimised to take data from these third party platforms and deliver a fully optimised responsive web design experience for prospective bidders.

With user accounts, commission bidding functions, online invoice payments and a fully automated and branded email marketing suite you get everything you need to build your brand and own your data.

However, the most important feature of the Auction Marketer Web CMS system is its ability to deliver agnostic integration and web development for Auctioneers. Over the last ten years we have delivered integrations to the major auction management systems including GAP Office, Bidmaster, Pacts and the high level Evo-Auction product built on Microsoft Dynamics NAV.

Web development for Auctioneers can be a very technical process, and you need to partner with a company that understands the Auction process. At Auction Marketer we’ve been building web sites and web apps for Auctioneers for over ten years, helping some of the UK’s highest profile Auction Houses to control their web presence and benefit from powerful ongoing digital marketing services.

The importance of a quality integration becomes apparent when you factor in the amount of time that is saved by allowing web users to create accounts and leave commission bids, pay invoices online and migrate across to live bidding functionality when the auction is underway. Choosing a partner that ‘gets’ the industry and has proven ready built connections to the main platforms will save a lot of time and money when looking to maximise your digital marketing efforts.

From an ROI perspective the logic for integrating your back office system to your web site is fairly simple. For the cost of a few print ads you can get a fully functional web site that will deliver ongoing operational efficiency and increased bidder interaction.

Clients that have chosen the Auction Marketer CMS and digital marketing toolset have benefited from better search engine presence, a distinguished brand experience, ownership of data, classier communication, both marketing and transactional via optimised and targeted email.

When it comes to web development for Auctioneers it makes sense to speak with the Auction Marketer team on 01604 696385.

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