Search Marketing & SEO

Adam's Auctioneers

Services

• Evo-Auction NAV Integration
• Artist Directory Module
• Web Development
• Search Marketing

Year

2010 to date

Being Found by Buyers & Sellers of Irish Art

Adam's Auctioneers are world leaders in the sale of fine Irish Art and over the years have realised big prices for top artists.

The problem they faced was being found effectively in natural search when users on Google were keying in artist names for Irish artists. The aggregation platforms such as the ATG were not granular enough to fully separate out Irish Artists in their search algorithms, and furthermore did not send traffic directly to Adam's.

A better solution was needed. The marketing team at Auction Marketer came up with a content driven concept and worked with Adam's to develop a search engine effective Irish Artist Directory tool allowing Adam's to easily create artist biographies and automatically assign any upcoming sale and historic auction items from their database to the biography.

Each item shows under the artist bio with a thumbnail image, description, estimate/hammer details and links through to the full auction lot description on the web site. where a prospect can register to bid or obtain a valuation for their art. The programmatic approach pays dividends in time saved and relevancy delivered to the searcher.

The directory is very search efficient with most artists appearing on page one of the Google natural search rankings thus driving a lot of relevant new visitors in buy and sell mode. The module created now forms part of the Auction Marketer product offering and is also used to great effect at Forum Auctions for their Banksy and Author directories.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Developing Solutions To Match Auctioneers Needs

One of the strengths for auctioneers partnering with Auction Marketer is our ability to grasp a concept or USP and develop an efficient software solution to help you deliver a competitive edge.

Adam's use the Auction Marketer software for their web front end and commission bidding, combined with a complete integration to the Evo Auction NAV back office and a white label live video bidding integration to the ATG.

The team at Auction Marketer have ensured that all of these integrations have been carefully coded to deliver operational efficiency for this leading auctioneer and deliver demonstrable ROI helping to fuel continued growth. The NAV integrations by Auction Marketer are class leading and extremely comprehensive, delivering a realtime integration between the web site and the back office providing significant operational savings and increased client confidence in the business globally.

To discover more about Auction Marketer's tailored auction software solutions, Evo Auction NAV integration suite and other bespoke software modules for auctioneers by vertical please get in touch for a discovery chat or demonstration.

We can share costing and ROI tools and we offer phased, offset and scaled finance solutions to help you understand the typical payback for an Auction Marketer project allowing you to finance it to suit your business needs.