Fine Art Auction Software That Works as Elegantly as the Items You Sell
Join leading names like Fellows, Roseberys, Adam’s, Schloss Ahlden, and Forum who already trust Auction Marketer to run their fine art auctions with ease and precision.
Whether you’re managing single-owner collections, prestige evening sales, or online-only timed events, our unified platform handles the entire process, from cataloguing and bidder registration to live bidding and settlement, all beautifully integrated.
No clunky workarounds. No data silos. Just software designed for auctioneers who want more time for clients, better visibility into performance, and the confidence that every sale will run smoothly, wherever your bidders are.
Where Fine Art Meets Smart Auction Technology
Tailored Platforms. Trusted Performance. Built for the Future.
At Auction Marketer, we offer two purpose-built solutions for the fine art and collectables market designed to meet the needs of both independent houses and enterprise-level auctioneers.
BidAgility® – Smart SaaS Back Office for Fine Art
Built from the ground up over 2.5 years, BidAgility is our powerful, cloud-based back office system for fine art auctioneers. It’s a complete platform that supports your entire auction operation from consignments to invoicing and comes with a fast-moving roadmap including integrated AI tools to support cataloguing, descriptions, and bidder insights.
- Seamless integration with the GAP Toolbox
- Use with our private-label front-end bidding system
- Or connect to your own site via our fully documented Swagger API
- Scalable, secure, and ready to grow with your business
BidCentral™ – Enterprise-Grade Integration with Microsoft Business Central
For larger auctioneers seeking full control of finance, inventory, and auction operations at scale,
BidCentral delivers real-time integration between our front-end bidding technology and EvoSoft Ireland's Microsoft Business Central Auction Tools.
It’s the go-to solution for fine art businesses who need:
- A robust ERP-backed architecture
- Real-time auction catalogue, bidding and paperwork sync
- Live and timed bidding with full user registration and my account sections
- Operational consistency across finance, stock, and auction workflows
Let’s Show You What’s Possible
Whether you’re rethinking your back office, building for scale, or simply want to modernise your bidder experience, we have a solution ready to support you.
Request a demo
Smart Back Office Tools for Fine Art Auctioneers
No matter how you operate, our fine art auction solutions give you the control and flexibility you need to run smarter auctions:
- BidAgility® Our standalone SaaS back office, designed specifically for fine art. Fully featured, cloud-based, and API-ready with full Swagger documentation.
- BidCentral™ Real-time front-end integration with EvoSoft’s Microsoft Business Central Auction Tools, giving you an ERP-powered enterprise auction solution.
- Unified Solutions Combine our private-label web front end, back office, and mobile apps for an all-in-one platform that simplifies every step.
Powerful Built-In Features
Everything you need to streamline auction operations and deliver a seamless bidder and vendor experience:
- Auction registrations and approval workflows with KYC/AML
- Inventory management and easy image uploads
- AI based cataloguing tools
- Full bidder and vendor My Account dashboard
- Real-time catalogue and lot publishing to web
- Vendor management, pre-sale paperwork, and contract generation
- Support for commission bidding, advanced auto-bidding, timed, and live webcast auctions as well as buy-now and make offer options.
- Post-sale invoicing with online payments, open banking, payment tracking and reconciliation
Engagement Begins on your Homepage
Streamlined, immersive, and built for your bidders.
With our specialist Dolby-powered web AV streaming technology, your live auctions come to life right on your homepage and catalogue pages, no extra clicks, no confusion, your bidders find the auction action - fast.
- Broadcast live audio and video in ultra-clear quality, powered by the latest Dolby tech
- Show video/audio and live bidding activity directly on your homepage and catalogue pages
- Let users view, bid, and engage without leaving the page
- Seamless login and bidding from desktop, mobile, or native app
- Designed to drive higher participation, longer session times, and better results
Wherever your bidders are, they’re just one click away from connecting and bidding directly with your auctions.
The Fine Art of Live Auction Delivery
Deliver an exceptional experience tailored to provide a refined live bidding environment for fine art audences.
Our customisable private-label webcast solution gives you full control over how your live auctions look, sound, and feel. Designed to suit your bidders, clerks, and auctioneers, it’s simple to run and seamless to scale.
- Collect competitive advanced bids and let the platform auto-execute in the room
- Streamline the experience across desktop, tablet, and mobile, or via our Apple & Android apps
- Intuitive clerking controls make it easy to manage, especially alongside aggregator platforms
- Fully branded to reflect your business, not someone else’s
Trusted by leading fine art and collectables auctioneers including Roseberys, Fellows, Adam’s, Forum Auctions, Iconic, Ewbank’s, and Schloss Ahlden, our AV platform powers prestige sales across Europe and beyond.
Timed & Hybrid Auctions, Designed for Fine Art
Our timed auction platform is built with the needs of fine art auctioneers in mind, combining precision, resilience, and flexibility at scale.
Run multiple elegant, high-performing timed auctions simultaneously, with built-in anti-sniping, bidder maximum bid reduction, and seamless handling of even the busiest catalogues.
Whether you’re managing a focused online sale or a hybrid strategy across multiple platforms, our timed clerking tool gives you full control, letting you synchronise with third-party aggregators without compromising your own branded experience.
Fine-tune how your auctions behave:
- Choose lot-by-lot endings, batch finishes, or extend only active lots
- Set custom bid extension windows and phase-outs
- Maintain control over the pace and visibility of your sale without extra effort using our timed clerking tools
Turn online interest into high-stakes action with Bid Up Now our exclusive feature that shifts any timed lot into live-style bidding.
In the final 30 seconds of a sale, lots switch from standard timed bid entry to increment bidding, replicating the theatre of a live auction and giving your lots the visibility and bidding momentum they deserve.
Smarter Auction Marketing, Built In
With our software, your auction catalogue does more than just list lots, it markets them.
From powerful SEO tools to intelligent automation that keeps your audience engaged, every feature is designed to drive awareness, attract consignments, and maximise bidder participation.
One standout? Our Lot Directory & Artist Profile Engine.
- Create rich artist, maker, or brand profiles that automatically link to every relevant past or upcoming lot in your archive
- Build trust with potential sellers by showcasing your expertise and sale history
- Enhance your visibility in search engines with structured data that boosts discovery
And beyond search, we help you stay in front of your buyers:
- Outbid alerts that nudge bidders back into action
- Custom watchlists and saved search alerts to keep relevant lots front-of-mind
- Personalised lot alerts allow your users to store key phrases and when you list a matching item they get an automated alert
- A centralised “My Account” hub for bidders to follow, bid, and buy with ease
All of this keeps your lots and your brand at the centre of the conversation.
Multilingual Auction Software for a Global Audience
Fine Art is a universal language. The classic and contemporary masterpieces speak for themselves. Don't let little things like languages get in the way. If you choose to use our BidHarvest® web bidding software, we have international options for language switching and multiple currency management.
Are your auctions reaching clients across the globe? Our multilingual live bidding technologies lend a helping hand with innovative language switching and currency tools. Choose from professional library based translation or our AI machine translation tools.
Schloss Ahlden transformed their user experience. By adding a language switcher, clients can choose between English and German as part of their registration preference, and casual viewers can switch languages from directly within the live or timed bidding screens in realtime.
Vertical Ready Out of the Box
We’ve been transforming auctions and adding value to our auction partners since 2006 by designing and building our platform to work for all verticals. No more trying to make an industrial platform work for fine art or a fine art system for classic vehicles! Take a look at the auction technology designed to service multiple verticals...
Book your demo
Ready for a discovery session? Unhappy with your current solution? Worried about changing solution? Get in touch with us to experience the power of Auction Marketer and join some of the fastest growing auction businesses already using this auction technology.
Call us on: +44 (0) 1604 695800
Email: info@auctionmarketer.co.uk
