Williams Auctions

Plant & Agri Auctioneers using theMS Business Central integration with Auction Marketer

Williams Auctions are a specialist plant and agricultural auctioneer based in Cheshire running bi-monthly auctions live streaming to a global bidder audience from a roving auction truck at their purpose built site.

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Here’s what happened when
Williams Plant Auctions
chose to take their auction house to the next level

Plant & Agri Auctioneers using theMS Business Central integration with Auction Marketer

The power of integrating with Microsoft 365 DynamicsBusiness Central

When we combine the Auction Marketer software platform with EvoAuction it provides total business transformation, enabling clients to consign, describe and photograph items on site as they arrive, create all of the relevant paperwork and get items into the online preview catalogue in minutes.

Combine this with the following features and you can see why the WPI auction platform is so powerful

  • Instant online user creation, deposit processing and bidder approvals
  • Flexible item categorisation to give users the right lot information
  • Super fast on site predictive elastic search
  • BidstreamTM Webcast directly from the auction truck
  • Full homepage webcast takeover driving bidders right into the auction
  • Customised clerking environment to keep up with rapid bidding
  • Modified truck screen to cope with bright lighting
  • Real time webcast reception screens showing the auction taking place
  • Custom auctioneer screen showing all internet bids in real time
  • Automated post auction invoicing emails
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Teamwork makes the dream work

 The team at Williams Auctions worked very closely withAuction marketer and Evosoft to deliver the entire auction project from initial meeting to first auction in 4 months.

 The way that the teams came together towards the end of the project to flexibly collaborate and test everything ready for the first auction was not only rewarding but great fun. The first auction took place in front of a large audience of on-site and online bidders and was a great success.

Interested in digital marketing for your auction house? find out more here

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