The Thrill of the Chase: Supercar Auctions Go Global with Iconic Auctioneers & Auction Marketer

Live Bidding, Everywhere, Instantly

Today, Sywell Aerodrome roars into life as Iconic Auctioneers hosts The Iconic Sale at Supercar Fest 2025. But this isn’t just an event for those lucky enough to be trackside. Thanks to Auction Marketer’s bespoke live bidding technology, supercar enthusiasts across the globe can experience every pulse-raising moment , and join the bidding battle themselves.

Through a dynamic homepage feed, bidders can follow live video and bidding action in real time, directly from their desktop or mobile device. Whether you’re at home, in the office, or out on the go, you’re never more than a click away from securing your dream machine.

The platform doesn’t just show what’s happening, it brings you into the heart of the auction. Logged-in bidders can track every raise, every challenge, and make their move from anywhere in the world.

A Line-Up That Demands Attention

Today’s auction features a truly spectacular selection of lots. Among the head-turners going under the hammer:

• 2022 Ferrari 812 Competizione
• 2021 Ferrari SF90 Stradale
• 2019 Ferrari 812 Superfast
• 2013 Porsche 911 (991) Club Coupé
• 1974 Ford Capri RS3100
• 1987 Ford Sierra RS500 Cosworth
• 2017 Ultima Evolution LS7

You can view the full catalogue here — but be warned, your wish list is about to get longer.

Behind the Scenes: Auction Marketer in Action

Our team is on-site, supporting the event with live clerking, technical monitoring, and making sure everything runs smoothly for buyers and sellers alike.

• Room screens powered by Auction Marketer keep the crowd updated.
• Auctioneer screens show real-time bid flows, locations, and next moves.
• A packed house meets a global digital audience — the thrill is shared worldwide.

This is more than a sale; it’s an experience. One that brings together the energy of the live room and the reach of a global network.

Supercar Auctions Are Made for Moments Like This

The synergy between Iconic Auctioneers’ world-class events and Auction Marketer’s cutting-edge technologymakes every sale unmissable. Whether you’re a seasoned collector, a first-time bidder, or simply love the spectacle of supercars changing hands, this is an auction you’ll want to witness.

Stay tuned, log in, and maybe even place a bid. Because today, the world’s most iconic cars are up for grabs — and they’re just a click away.

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