Revolutionising Classic Car Auctions with Auction Marketer's Live Auction Software
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Introduction:
In a world where digitisation is the key, even the most traditional sectors are adapting to leverage the benefits of technology.Auctioning, a practice as old as civilisation, has found its technological match with Auction Marketer's state-of-the-art software. This case study takes a deep dive into how the UK’s leading classic car, motorbike, and automobilia auctioneer transformed their operations with the help of Auction Marketer.
Iconic Auctioneers, known for their expansive auctioneering of classic vehicles, had been leveraging Microsoft Business Central to streamline their back-office operations for several years. While this was a step in the right direction, their web presence was primarily manual. This not only affected their efficiency but also led them to rely heavily on expensive third-party platforms for live sales.
The need to modernise their online presence was palpable.Iconic Auctioneers desired a solution that could seamlessly integrate with their existing systems, automate various auction processes, and offer a live auction experience directly from their homepage to enthusiasts worldwide.
Auction Marketer stepped in with their unique solution tailored for the auction industry. Some key features included:
The pièce de résistance of the platform was the introduction of Iconic Live, powered by BidStreamTM. It completely transformed the auction experience:
Additionally, BidStreamTM eliminated internet bidding surcharges for live bidders. The impact? A staggering increase in registered live bidders, more online engagement, and better price realization than traditional auction aggregator platforms.
Post integration of Auction Marketer's platform, Iconic Auctioneers witnessed a monumental shift in their operations. Not only did they streamline their processes and improve efficiency, but they also established themselves as pioneers in the digital auction space.
Now, with a fully integrated system, Iconic Auctioneers is scaling its business, ready to host live events globally, and doing so with unmatched confidence.
Auction Marketer's software solution stands testament to the power of technology and its potential to revolutionize industries. Through innovation and expertise, they have set a new standard in the world of auctions, propelling businesses like Iconic Auctioneers into the future.
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