Newsletter

If you’re curious about what’s new in Auction Marketer – and what’s changed – you’re in the right place.

Auction Insights - March 2025

BidHarvest - Built for the Way You Work:

We're excited to officially launch BidHarvest, the new auction platform designed specifically for businesses in agriculture, plant & machinery, salvage, and retail returns.

Whether you're managing surplus machinery, clearing salvage, or turning over agri stock, BidHarvest gives you the flexibility to run live, timed, multi-lot, or marketplace auctions-your way.

With BidHarvest, you can:

  • Run flexible auctions with ease
  • Reduce admin with digital seller/vendor management
  • Ensure secure payments via Stripe, Open Banking & Xero
  • Gain real-time performance insights


Industry Snapshot: The Rise & Urgency of Digital Auctions:

The auction industry is undergoing a tech-driven transformation, and the stats don't lie. According to Technavio, the global online auction market is expected to grow by $3.98B between 2025 and 2029, driven by:

  • Increased demand for flexible, real-time selling.
  • Rise of mobile bidding & digital-first platform.
  • Buyer expectations for instant availability and seamless transactions.

For sectors like agriculture and machinery, this shift is crucial. BidHarvest helps sellers move stock faster, engage modern buyers, and stay ahead of the curve.

"We selected Auction Marketer to be our partner after an extensive tender process. The purpose of the project was to offer a high degree of flexibility to customers through offering online auctions."

- Andrew Hogley, CEO, British Wool

British Wool,
the UK's largest wool marketing organisation, partnered with Auction Marketer to digitise their auctions. Thousands of buyers now engage globally via their platform, driving transparency and simplifying settlements.

Read the full story here

Auction Tip of the Month -

How to Attract More Buyers Online:

Success in online auctions depends on visibility and bidder engagement. One of the most effective ways to attract more buyers is to use high-quality images and videos, ensuring listings are visually appealing and showcase auction items in detail. Transparent descriptions are equally important, as buyers seek clear and accurate product information before committing to bids.

Additionally, auction houses should focus on early promotion by leveraging platforms like LinkedIn, and email campaigns to generate pre-auction interest and excitement.

Ready to Reimagine Your Auctions?

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Written by Raj Kumar & Katie Miller